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The Importance of Going Alpha

High-Alpha Whey—a great addition to your diet

Whey protein is one of nature’s best sources of complete dietary protein and an excellent anabolic enhancer. It has also been scientifically proven to offer many other health-enhancing benefits, such as increased antioxidant protection, hunger control, elevating fat burning by enhancing metabolism, increased brain function, cancer prevention and heart disease prevention.

It is important to consume only the highest-quality whey protein supplements available, as many lesser quality ones contain low levels of the most biologically important and active component of whey, alpha-lactalbumin.

Alpha-lactalbumin is a naturally occurring milk protein found in mothers’ breast milk. The alpha-lactalbumin levels in whey protein are key to anabolism as they are an ideal source of instant bio-available amino acids. This means high alpha-lactalbumin whey protein (as in the Ultimate High-Alpha Whey Protein, which contains 33 percent) goes immediately into use by the body aiding in the repair process, slowing catabolism (responsible for breaking the body down) and reducing cellular aging. When taking whey protein isolates, you can increase the process of renewal (anabolism), resulting in you looking, feeling and performing better, even as your chronological age increases.

The Alpha Brain

Speaking of aging, one of the primary mechanisms behind aging as we know it, is the loss of neurological function, especially as it pertains to happy moods. When we are feeling balanced and happy, for the most part our brain is producing plenty of the happy brain chemical, serotonin. Unfortunately, serotonin levels decline quite a bit after middle age and our ability to remain happy goes right along with it.[i]In order to ensure that we don’t run out of the happy brain chemical—especially as we get older—we need to maintain high levels of its main building block, an essential amino acid called tryptophan.[ii] This is why the consumption of more dietary tryptophan has been shown to be an effective treatment for mood disorders like anxiety and depression.

The great news is, studies show that alpha-lactalbumin is one of nature’s best natural ways to increase  levels of tryptophan in the body and brain. In fact, according to studies, highly stress vulnerable subjects who consumed alpha-lactalbumin were shown to have higher levels of the happy brain chemical and because of these higher levels, were able to cope with stress more efficiently and improve their overall mood.[iii]

Aside from improving moods, which is a huge plus in its own right, alpha-lactalbumin has also been shown to increase memory performance in those who are experiencing excess stress. Stress negatively affects the hippocampal neurons in the brain, which are the ones responsible for processing and holding onto our memories, so when you remove the stressor or you allow the body to deal more effectively with that stressor, your brain can ultimately recalls information better.[iv]

The Only Choice when it comes to High-Alpha Whey Protein

Unlike any other protein formula available today, the Ultimate High-Alpha Whey Protein is a bioactive functional protein—made from 100 percent whey isolate that delivers exceptionally high levels of nature’s most perfect form of protein, alpha-lactalbumin (33%), for optimal immune enhancement, metabolism, brain function, stress reduction and cell repair.

This formula is free of all impurities (no antibiotics, no BSE, no BGH, no MSG, no artificial sweeteners or flavouring agents), is completely undentaured, is virtually lactose free and contains exceptionally low levels of casein. The result is a protein you can actually feel! The Ultimate High-Alpha Whey Protein is easily the highest quality high-alpha protein isolate available today!

By using the Ultimate High Alpha Whey Protein on a regular basis, you will ensure that your body has optimal levels of bioactive functional proteins for optimal immunity, overall health, efficient metabolism and regeneration, stress-reduction, enhanced mood, reduced cravings and better sleep. The Ultimate High Alpha Whey Protein is specially designed to maximize anabolism – the body’s ability to rebuild, repair and replace its worn or damaged cells.

Brad King, MS, MFS

[i] Meltzer CC, et al. Serotonin 1A receptor binding and treatment response in late-life depression. Neuropsychopharmacology. 2004 Dec;29(12):2258-65.

[ii] Fernstrom JD, Wurtman RJ. Brain serotonin content: physiological regulation by plasma neutral amino acids. Science. 1972;178:414-6.

[iii] Markus CR, et al. The bovine protein alpha-lactalbumin increases the plasma ratio of tryptophan to the other large neutral amino acids, and in vulnerable subjects raises brain serotonin activity, reduces cortisol concentration, and improves mood under stress. Am J Clin Nutr. 2000 Jun;71(6): 1536-44.

[iv] Markus CR, et al. Whey protein rich in alpha-lactalbumin increases the ratio of plasma tryptophan to the sum of the other large neutral amino acids and improves cognitive performance in stress-vulnerable subjects. Am J Clin Nutr. 2002 Jun;75(6):1051-6.

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